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Brand image, role of first-rate, carrier of enterprise is not considered by case study answer industry. Bargaining energy of purchaser is high because main consumers are generally executive and case examine solution businesses it is monophony and groups can not go towards them and that they can only sell case examine solution product to govt case study solution other side of case study solution purchaser are clients who is acquiringchronic also is high as a result of alternative available in markets and company loyalty is low in consumers. Threat of substitutes is high in this industries, there are many alternative merchandise in marketplace like generics, branded generics, biopharmaceuticals as they’re very economical examine to case look at answer branded drug treatments as mentioned in advance that branded medicines will consider only when usual drugs fails. And import of drugs from china and India that are produce very cost effectively evaluate to local manufacturers. Competitive rivalry is high during this sector as a result of advantage gained by case study answer first mover benefits patent. As marketplace is getting saturating companies are going world which ability around the world launches, international branding and heavy funding in merchandising as shorter product life cycle and to gain aggressive competencies.